UX/UI & Product Design for SaaS

Hi, I'm Brendan — freelance UI/UX designer specializing in SaaS web & mobile apps

Turn Your B2B SaaS Product into an Experience Users Love

With 8+ years experience, I help B2B SaaS companies create intuitive and beautiful product designs that keep users coming back

  • “Brendan is that incredibly rare designer who produces high-caliber design while remaining egoless and collaborative. The only reason we’re ending the engagement is that our devs can’t keep up, so I look forward to working with Brendan again in the future – and will miss him in the meantime!”

    Tom C.
    Former Product Lead @ Google
  • “Brendan is a rockstar! Provides quick, clean, easy to understand layouts that developers find useful and actionable. We’ve worked on websites and apps together and were extremely satisfied with the end results. A clear communicator and punctual, we look forward to working with Brendan again everytime.”

    Niero G.
    Founder, Destructoid
  • “Brendan is an incredibly talented and valuable designer, and it is not easy to find someone like that. I have worked with him in past roles, hiring him each time because he has proven not only to be a fantastic UX designer, deeply understanding the customer journey, but also incredibly easy to work with. He is communicative, responsive, and delivers iteratively. He is a dream to work with!”

    Ivy K.
    Senior Product Manager, ADL

UX/UI Design Solutions for Founders

Here's how I can help you

Sound familiar?

Struggling with these common B2B SaaS challenges?

😩

Confusing, Unfriendly User Experience

Users find your product baffling and frustrating to use, so they give up and abandon it.

😩

Outdated, Amateur-Looking Design

Compared to modern startups, your outdated visuals make you look behind-the-times and unprofessional.

😩

Need for New Features and Product Ideas

You have great ideas for new features but need professional design help to bring them to life.

😩

Struggling to Convert Trial Users

Your free trial users aren't sticking around to become paying customers, and you’re unsure why.

😩

Can't Afford a Full-Time Designer

As much as you need a design overhaul, hiring a full-time designer just isn't feasible for your budget right now.

😩

Unreliable Designers in the Past

Previous designers dropped the ball with mediocre work and missed deadlines. You need someone more reliable.

Bad news - your product's UX is driving users away.

Let’s be honest.

A confusing and outdated interface is costing you potential customers. Users will try your product and leave without a second guess if your experience is mediocre.

Your product needs to:

Create a trustworthy & strong first impression

Provide an intuitive experience they enjoy using

Make them want to keep coming back

Have modern, polished UI that stands out

Make them achieve a sense of mastery

Demonstrate the value of a subscription

An outdated, clunky user experience is stunting your growth.

You know a design revamp is crucial, but hiring a full-time designer or dealing with hit-or-miss freelancers seems daunting.

The good news?

It doesn’t have to stay this way.

About me

Meet your product design strategy partner

I’m Brendan, the founder and sole designer at SaaS Designer.

As a UX/UI designer specializing in B2B SaaS, I create intuitive and beautiful product designs that keep your users coming back for more.

I understand the frustration of high user churn due to poor design.

It’s costly, time-consuming, and can stifle your product’s growth potential.

Over the years, I have had the privilege of collaborating with industry leaders from esteemed organizations such as Google, Destructoid, and ADL.

After successfully launching 8+ projects on Product Hunt myself, I saw a need and I’m now able to focus on what I do best: helping SaaS companies improve their products.

Feel free to read and learn more about me, or explore my portfolio and reach out to discuss how we can work together to make your product shine.

Fast-growing B2B SaaS companies hire me to:

  • Redesign and overhaul their existing product's user experience

    Is your product in dire need of a user-friendly makeover? With 8+ years of experience, I’ll refresh your current UX, making it intuitive, engaging, and easier to navigate.

  • Provide detailed UX/UI designs their developers can build

    Need design assets that your developers can effortlessly build? I’ll provide designs ready for development for smooth handover and faster implementation.

  • Offer ongoing design support and creative direction

    Seeking continuous design assistance without the commitment of a full-time hire? I’ll provide ongoing support, offering unlimited design requests and revisions.

“Brendan is that incredibly rare designer who produces high-caliber design while remaining egoless and collaborative.

The only reason we’re ending the engagement is that our devs can’t keep up, so I look forward to working with Brendan again in the future – and will miss him in the meantime!”

Tom C.
Former Product Lead @ Google

UX/UI Projects

See the design work I've produced for real clients

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Web App UX/UI

KGA LifeServices

Web application that enhances workplace morale by providing easy access to mental health resources and support for employees.

View project

Web App UX/UI

Follow Up Boss

A real estate CRM making it effortless for sales agents to engage with leads, streamlining follow-ups and increasing conversions.

View project

Mobile App

Dangle

A mobile app that turns household chores into fun games, allowing children to earn points and rewards by completing tasks set by their parents.

View project

Web & Mobile App

Insituware

Software that improves electronic manufacturing by simplifying the quality control process for materials like solder paste and conformal coatings.

View project

Web & Mobile App

Upcomer

A digital platform that simplifies following eSports by providing all the latest news, games, media, and tournament updates in one convenient place.

View project

Web App UX/UI

SkinMedicinals

Digital health platform that streamlines prescription management, enabling patients to easily manage, request, and fill prescriptions while allowing physicians to handle and respond to these requests.

View project

Web App UX/UI

SafetyHQ

B2B construction software that streamlines safety protocols, enabling construction crews to work safer and more efficiently.

View project

Web App UX/UI

Torch

Torch analyzes online conversations to help mission-driven organizations shape their strategies and forge meaningful partnerships.

View project

UX/UI Redesigns

UI Designs Before & After

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“Working with Brendan on a new project of mine was great from start to finish and I look forward to collaborating more in the future.

Not only is his design work incredibly well thought out and professional, his project management skills are also great and he was able to meet all timelines and project goals.

I’d absolutely recommend him to anyone in need of some help on the UX/UI front.”

David G.
Startup Founder

Benefits

Tap into 8+ years of experience towards your own product

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  • Redesigned Product UX & UI

    Is your product in dire need of a user-friendly makeover? With 8+ years of experience, I’ll refresh your current UX, making it intuitive, engaging, and easier to navigate.

  • UX/UI Design Assets for Easy Implementation

    Need design assets that your developers can effortlessly build? I’ll provide designs ready for development for smooth handover and faster implementation.

  • Ongoing Design Support & Guidance

    Seeking continuous design assistance without the commitment of a full-time hire? I’ll provide ongoing support, offering unlimited design requests and revisions.

  • Native English Speaker for Flawless UX Writing

    As a native English speaker, I have a nuanced understanding of UX microcopy. Clear, consistent communication throughout your product? You’ve got it.

  • Lightning-Fast Design Turnarounds

    I work quickly to get your product vision in front of you within days, not weeks, so you can start moving forward at full speed.

  • Async Communication, Regular Updates

    No more endless meetings eating up your day. We’ll work asynchronously, and I’ll send you regular progress updates so you’re always in the loop.

Testimonials

Don't take my word for it. Take theirs.

  • “Brendan is that incredibly rare designer who produces high-caliber design while remaining egoless and collaborative. The only reason we’re ending the engagement is that our devs can’t keep up, so I look forward to working with Brendan again in the future – and will miss him in the meantime!”

    Tom C.
    Former Product Lead @ Google
  • “Brendan is a rockstar! Provides quick, clean, easy to understand layouts that developers find useful and actionable. We’ve worked on websites and apps together and were extremely satisfied with the end results. A clear communicator and punctual, we look forward to working with Brendan again everytime.”

    Niero G.
    Founder, Destructoid
  • “Brendan is an incredibly talented and valuable designer, and it is not easy to find someone like that. I have worked with him in past roles, hiring him each time because he has proven not only to be a fantastic UX designer, deeply understanding the customer journey, but also incredibly easy to work with. He is communicative, responsive, and delivers iteratively. He is a dream to work with!”

    Ivy K.
    Senior Product Manager, ADL
  • “Brendan is a top performer for Torch, our NYC-based tech company. He consistently excels in all three key categories: design, performance, and communication. As just two examples, Brendan’s design work on our National Council of Nonprofits presentation deck was both timely and perfectly executed and his preparation of a recent client proposal helped Torch land our largest deal to date. I strongly recommend Brendan without reservation.”

    Richard G.
    Co-Founder, Torch
  • “Brendan has helped us turn our software from a clunky, confusing experience into a clean and delightful one. He made suggestions to improve our ideas and took initiative to show us extra designs using his approach. We are definitely going to continue using his services as long as possible.”

    Tom W.
    Founder, Harness Software (acquired)
  • “Hired Brendan to do some design work for our new startup, and was blown away by the result. He was very helpful throughout the entire experience, always there to answer if I had any questions. I would 100% recommend Brendan and will be looking to hire him again soon.”

    Thomas S.
    Margin Buddy
  • “Working with Brendan was a wonderful experience. I have never met someone that I have worked with so far that has always been available to chat and who has worked so hard to complete a task. As we worked together, I have found a true and honest friend in Brendan. He speaks up when needed and will help anyone he works with in knowing what’s important and what not. This is something that every start-up needs as sometimes people don’t truly have your best interests in mind.”

    Ayo O.
    Foodspace, Inc.
  • “I’ve had websites designed and re-designed a number of times over the past few years and the work completed by Brendan has been top notch. It’s too bad I didn’t find him sooner, I would have saved myself a lot of time and effort along the way. Looking forward to working with Brendan on future projects.”

    Sarah L.
    Startup Founder
  • “After our initial call, he quoted me two weeks, and produced a very buttoned up, clear and concise contract. Payment terms were well defined and to be submit in piecemeal at predetermined project checkpoint. Brendan delivered, and was *extremely* communicative and prompt with design revisions. At the end of it all, he kindly produced a WordPress documentation guide to enable my partner and myself to early make edits ourselves. Brendan is 10/10 and will surely work with him again.”

    Robert A.
    Peregrine Digital
  • “Consistently impressed by Brendan’s ability to produce excellent mobile designs. He is flexible, responsive and can be trusted to deliver on time.”

    Brent B.
    Agency Owner
  • “Brendan works very professionally! The quality was great, and only one round of revisions was needed, and these were not really revisions/change but a couple of small additions, that Brendan worked into the design excellently. I’ve contracted with Brendan for two sprints/projects so far and will work again with him soon.”

    Daniel G.
    Software Developer
  • “Brendan’s mockups were exceptional. His work demonstrates his strong ability to put himself in the user’s shoes in order to create the best user experience possible. Brendan follows-up after delivering the final product to ensure you have what you need in order to start developing. He receives my highest recommendation.”

    Neer H.
    Founder, MajorGig
View all

FAQs

Got questions?

My current offerings include:

  • UX/UI & Product Design (Web & Mobile Apps)
  • Variable-Based Design Systems
  • Landing Page Redesigns
  • Motion & Animation Design
  • Custom Website Design & Development (WordPress)

These are the outcomes you can expect:

  • A product that’s intuitive, modern, and exciting, making users want to stay and explore.
  • Fully fleshed-out user flows that give your product structure and clarity, even if you’re starting from scratch.
  • High-fidelity interface designs that get you excited to launch your product and show it off to investors, customers, or stakeholders.
  • Clear communication that ensures you understand why every design decision is made, helping you feel confident in the process and the outcome.

Finding a reliable designer who specializes in SaaS is not only difficult but also risky. A full-time senior designer can easily exceed $140,000 per year, plus benefits. That’s quite an investment.

Additionally, you may not always have enough work to keep a full-time designer fully occupied.

Hey there! I’m Brendan, the founder of SaaS Designer. I’m not an agency, but a one-person design studio. When you work with SaaS Designer, you’re working directly with me, on a personal 1-to-1 basis. 😊

Be extremely wary of subscription agencies.

Firstly, they tend to limit you to one “active” task at a time, stretching tasks out to keep you subscribed as long as possible.

Another issue is their definition of ‘tasks.’

From my own experience working with some of these agencies, I’ve noticed that they often bottleneck progress for what should be minor changes.

For example, when you ask them for simple adjustments – such as changing the size of a font or the color of a button – these agencies treat them as separate “tasks” and will take up to three days to complete. They lack the incentive to speed things up, dragging out the timeline unnecessarily in order to keep you subscribed longer.

Finally, a lot of these agencies pass your projects to lower-cost designers or interns, often with communication barriers.

With me, you’re not getting your work outsourced to someone sitting around waiting for you to set the next “task”.

You’re working with a real, dedicated partner who starts tasks proactively, not someone who’s just ticking boxes.

In the words of Tom C., a former Product Lead at Google, “Brendan is that incredibly rare designer who produces high-caliber design while remaining egoless and collaborative.

When you work with me, you receive my full attention, care, and availability to ensure the designs and solutions are exactly what you need. You won’t find this level of detail or service as personalized anywhere else.

Unlike some agencies that outsource to lower-cost designers or interns, I handle all projects directly, ensuring that every task meets high standards from start to finish.

I take initiative in starting tasks and pushing projects forward, so you don’t have to constantly check in or micromanage.

Finally, I bring over 8+ years of professional experience to the table, complemented by a Bachelor’s Degree in Interaction Design from an esteemed college in Ontario, Canada. My formal education spanned 4 years, where I consistently met project deadlines and graduated with honors. I’m not just another cookie-cutter designer who completed a design bootcamp or watched a couple YouTube videos.

I value your feedback on every design iteration I create.

I’ll continue to revise and iterate on your design until you’re 100% delighted with the results. No extra charges for making it right.

I use Figma for all design work – it’s versatile and perfect for collaborative efforts.

Yes! I built this website myself, and I can also build your website or landing page. Feel free to reach out to discuss your project in more detail!

I can start your project from scratch – no heavy lifting required on your part.

You tell me what you’re thinking, and I’ll help you strategize and lay out all the steps to make it a reality.

The next step is to reach out through my contact form and book a (video) call. This will help us see if we’re a good fit for each other. 😊